What will you learn in this lab?
The Exact Blueprint to Increase Your Sales
Learn the strategies and exact funnels our agency has used to help eCommerce brands profitably scale to 6 figure months all in a 5 module, self-paced program.
We're inviting you behind the velvet rope and handing over our step-by-step system to help you crack the code and take the mystery out of Facebook and Instagram Ads.
Take the Ecom Ad Lab When...
- You recently launched an online store and you're looking to start generating sales quickly without having to wait years for organic content to gain traction
- You've been in business for a bit but you're struggling to get the results you're after with your current Facebook and Instagram ads and you're not ready for the expense of hiring an agency at the moment
- You have the time and energy to DIY your own ads and are ready to roll up your sleeves, do the work and get your business one step closer to your end goal
Client Success Story: ALL MAVY
Within the first 6 weeks of working with All Mavy, our agency was able to 10X the amount of purchases compared to what they were bringing in previously at a 3X return on ad spend. Inside this course you will learn the same strategies we used to scale All Mavy and many other eCommerce stores just like hers!
Course Curriculum
- What Is a Funnel? (3:29)
- Industry Resources, Terms, and Stats (1:57)
- 6 Essentials for Winning With Facebook and Instagram Ads (7:34)
- Understanding the Facebook Pixel (1:39)
- What Is Business Manager? (0:57)
- How to Set up Business Manager + Add People, Pages, and Ad Accounts (3:24)
- Business Manager Interface + Tools (4:27)
- What Is Ads Manager? (3:50)
- How Campaigns Are Structured (2:07)
- How to Calculate Ad Spend and Expected Results (3:44)
- How to Develop Your Buyer Persona (4:46)
- How to Use Audience Insights for Persona Research (2:21)
- How to Use the Facebook Ad Library for Competitor Analysis (1:48)
- How to Choose the Right Funnel Strategy (2:22)
- Funnel Examples (6:15)
- How to Map Out a Funnel (0:53)
- Prepping the Account (0:21)
- How to Create and Set up the Facebook Pixel (3:52)
- How to Set up a Product Catalog (3:06)
- How to Check Website Load Times (1:22)
- How to Be GDPR and Facebook Compliant (1:34)
- Intro (0:27)
- How to Build an Ad Campaign (4:50)
- How to Build an Ad Set: Conversion, Dynamic Creative, Offer and Schedule (3:21)
- How to Build an Ad Set: Audience Selection (4:30)
- How to Build an Ad Set: Placements, Brand Safety and Optimization (2:36)
- How to Build Ads (4:48)
- Bid Strategies and the Auction (3:53)
- How to Build Custom and Lookalike Audiences (5:01)
- How to Set up Dynamic Product Catalog Ads (3:14)
- How to Use Dynamic Creative Ads (1:26)
- How to Duplicate Ads for Social Proof (1:52)
- How to Build Mockup Ads in Creative Hub (1:07)
"These people really do know what they’re doing. You’re not just a number for them and they don’t take this lightly."
— Jainmy Martinez, Owner of My Sexy Styles Boutique
Client Success Story: WAYFAREN
Using the help of our agency, YelloWhistle, Wayfaren was able to increase their sales by 600% and decrease their cost per purchase by 60%. In this course, you will learn similar strategies we used for Wayfaren that you can use to scale your Facebook and Instagram ads too.
Meet Your Instructor
Hi! I'm Candace Gross. I’m an expert at Facebook and Instagram advertising, a passionate advertising agency owner, and my obsession is helping business owners build their digital empires (and live lives of freedom)!
My team and I work remotely across the US and support online store owners as they spend millions of dollars building global brands using Facebook and Instagram ads.
After helping hundreds of eCommerce brands, I’m not going to sit here and tell you that online sales will come overnight.
It takes hard work, creativity, persistence, and a willingness to be a nerd with data.
I don’t believe that Facebook and Instagram ads are “magic” - I believe there are key principles to follow in order to be profitable advertising on these platforms.
But after thousands of eCommerce campaigns, I can say I’ve cracked the code on Facebook and Instagram ads for online stores.
And I want to teach you how to create a consistent flow of high-quality traffic to your website that’s making you sales as you sleep (or jet across the world if you’re into that!)
Join the list of brands that are gaining ground using Facebook and Instagram ads
Just a few of the brands we have been able to help along the way to launch, grow and scale using Facebook and Instagram ads. What's stopping you from being the next online store to reach your goals?
"I firmly believe they are some of the biggest experts out there in the field."
— Andrea Desmond, Owner of Vellusi Lux Clothing Boutique
Client Success Story: ENOF
"YelloWhistle’s insights and continuous feedback during the process were really helpful in helping me build connections with my potential customers." - Mark Gillis, President and Founder of ENOF
More Success Stories
See how online stores like yours are growing using our Facebook and Instagram ad strategies
My Sexy Styles
After struggling to scale her ads and increase her Return on Ad Spend, she released the reins and wanted help taking her business to the next level. By tapping into our strategies and processes, we were able to drive a high Return on Ad Spend from launch. Within the span of four months, she was able to scale her revenue by 2,000% with a 4x Return on Ad Spend.
Nalu Boutique
Because of the quality of their site and validated products, right away they were able to see traction on their account, with the ads getting a return on ad spend between 3-9x. By following the process with testing multiple ad formats, optimizations, budget constraints, and bid strategies, they were able to see an overall 7x Return on Ad Spend within the first month of testing.
Avery Michelle Boutique
The first step in producing solid results for this online children’s boutique was to test audiences, creative and products, quickly and efficiently, until we could dial in on what was producing the highest Return on Ad Spend. Within three short months, Avery Michelle Boutique had increased their ad revenue by 40,000% with a 6x Return on Ad Spend!
