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Ecom Ad Lab
Course Introduction
Welcome (1:40)
The Fundamentals
What Is a Funnel? (3:29)
Industry Resources, Terms, and Stats (1:57)
6 Essentials for Winning With Facebook and Instagram Ads (7:34)
Understanding the Facebook Pixel (1:39)
What Is Business Manager? (0:57)
How to Set up Business Manager + Add People, Pages, and Ad Accounts (3:24)
Business Manager Interface + Tools (4:27)
What Is Ads Manager? (3:50)
How Campaigns Are Structured (2:07)
How to Calculate Ad Spend and Expected Results (3:44)
Preparing for Traffic
How to Develop Your Buyer Persona (4:46)
How to Use Audience Insights for Persona Research (2:21)
How to Use the Facebook Ad Library for Competitor Analysis (1:48)
How to Choose the Right Funnel Strategy (2:22)
Funnel Examples (6:15)
How to Map Out a Funnel (0:53)
Prepping the Account (0:21)
How to Create and Set up the Facebook Pixel (3:52)
How to Set up a Product Catalog (3:06)
How to Check Website Load Times (1:22)
How to Be GDPR and Facebook Compliant (1:34)
Building Ad Campaigns
Intro (0:27)
How to Build an Ad Campaign (4:50)
How to Build an Ad Set: Conversion, Dynamic Creative, Offer and Schedule (3:21)
How to Build an Ad Set: Audience Selection (4:30)
How to Build an Ad Set: Placements, Brand Safety and Optimization (2:36)
How to Build Ads (4:48)
Bid Strategies and the Auction (3:53)
How to Build Custom and Lookalike Audiences (5:01)
How to Set up Dynamic Product Catalog Ads (3:14)
How to Use Dynamic Creative Ads (1:26)
How to Duplicate Ads for Social Proof (1:52)
How to Build Mockup Ads in Creative Hub (1:07)
Testing, Optimizing, and Scaling
Intro (0:23)
How to Set up Your Reporting Table (3:52)
How to Analyze Data for Optimization (4:32)
The 3 Stages of Testing (1:33)
Stage 1: Testing Audiences and Ad Formats (2:11)
Stage 2: Testing Products and Offers (1:15)
Stage 3: Testing Creative (1:12)
How to Scale Ads (5:54)
Next Steps
Congrats! You Did It! (0:32)
How to Build an Ad Set: Placements, Brand Safety and Optimization
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